I KNOW A THING OR TWO ABOUT: Bridging strategy and execution to optimize workflows, align cross-functional teams, and deliver impactful results. I specialize in designing efficient systems, streamlining processes, and collaborating with stakeholders to ensure seamless project delivery and measurable outcomes.
AND THESE ARE SOME OF THE TOOLS I USE TO GET THE JOB DONE: Airtable, Workfront, Asana, Wrike, Jira, Smartsheets, Miro, SQL, Tableau, Figma, HTML, CSS, Google Suite, Microsoft Suite, Adobe Creative Suite, Canva, and lots of Post-It Notes.
With my diverse range of experience, I bridge strategy and execution, aligning teams and delivering impactful, data-driven results.
I’ve had the privilege of working in various disciplines.
Fanatics Collectibles
Sr. Project Manager, Creative Operations
Designed scalable workflows, boosting team efficiency and accelerating campaign delivery.
Delivered engaging creative assets across e-commerce, direct accounts, and social media channels.
Collaborated with key partners to define GTM plans and execute XFN campaigns.
Strengthened collaborations with leagues, associations, and media partners to achieve strategic goals.
Automated production workflows across offices to establish and document security protocols.
Live Nation
Director, Creative Operations
Led a large team of designers and producers, utilizing daily standups to drive alignment and maximize output.
Spearheaded creative workflows that reduced waste, improving campaign delivery speed by 25%.
Established data-driven processes to improve productivity and accelerate delivery across channels.
Built scalable systems to meet high-volume demands and improve cross-team collaboration.
Created engaging handouts and presentations to clarify processes, workflows, and strategies for stakeholders, ensuring clear communication of complex concepts.
Live Nation
Sr. Program Manager, Marketing Operations
Introduced scalable solutions that improved workflows and increased team productivity by 20%.
Worked with Marketing leads to plan and execute cross-functional campaigns in a fast-paced environment.
Implemented tools and technology stacks to streamline production, saving time and resources.
Managed internal teams and external third-party creative agencies, overseeing operations through daily stand-ups, sprint planning, and retrospectives, while driving cross-functional alignment and resolving blockers.
Ticketmaster
Sr. Creative Production Manager, Marketing Operations
Managed the production of 25K+ creative assets monthly across print, digital, and video campaigns.
Standardized creative guidelines to ensure brand consistency across all channels.
Led internal and external creative teams, ensuring on-time delivery and alignment with project goals.
Delivered high-quality content for major sports partnerships, driving brand visibility and engagement.
Implemented Agile processes that improved cross-functional collaboration, increasing output efficiency by 30%.
Seem like a good fit? Let’s get to know each other better.
Work experience continued.
Los Angeles Times
Groomed Jira tickets and prioritized the backlog to drive full-lifecycle production of digital subscription newspaper products.
Aligned marketing messaging across channels with business goals, ensuring consistent delivery through iterative feedback loops.
Managed the creative production, development, and deployment of digital onsite assets, leveraging Agile workflows to improve user engagement metrics.
Developed and maintained roadmaps to visually communicate product strategies and align stakeholders.
Sr. Product Lead, Product Management
Los Angeles Times
Director of Production, Creative Operations
Sr. Production Manager, Creative Production
Sr. Design Ops Lead, Product Management
Dumont Project
Partnered with marketing, creative, and brand teams to define quarterly OKRs and align XFN strategies.
Authored content for subscriber emails and e-newspapers, driving engagement and retention.
Maintained cohesive digital brand expression across platforms and channels.
Designed presentations and materials to simplify workflows, UX processes, and strategies for teams.
Assembled & supervised creative studio team’s workload & asset delivery.
For 2 regional offices, served as chief liaison between the creative team & internal clients.
Maintained quality & best practices for global marketing campaigns.
Evolved business workflows that reduced departmental spending by 15%.
Controlled department budget of $4M.
UCLA Extension
Oversaw 200+ weekly marketing campaigns for several educational fields of study.
Gathered bids & negotiated new vendor deals that saved $5K monthly.
Worked with Creative & User Acquisition teams to generate new ideas.
Ran ideation sessions & introduced more efficient formats of brainstorms.
Directed a team of designers, copywriters, QA & programmers.
But wait, there’s more…
MY WORK REFLECTS SCIENCE AND STRATEGY: As a Certified Scrum Product Owner with a background in biochemistry, I apply scientific methodology to project management principles. My foundation in analytical thinking and problem-solving ensures precision, efficiency, and measurable success in every initiative, driving operational excellence.
WHEN I’M NOT WORKING YOU MIGHT FIND ME: making fruit jams, binge-watching Breaking Bad, exploring food and product photography, crafting intricate paper flowers, and proving you can combine science, strategy, and snacks.**
