I KNOW A THING OR TWO ABOUT Digital creative production, leading medium to large projects that include website builds, social media content, branding and email marketing ensuring that processes support marketing best practices.

AND THESE ARE SOME OF THE TOOLS I USE TO GET THE JOB DONE: Asana, Wrike, Jira, Smartsheets, Adobe XD, Photoshop, Illustrator, InDesign, After Effects, Figma, HTML, CSS, Google Docs and lots of Post-It Notes.

 

With my diverse range of experience, I help businesses produce meaningful customer experiences and bring them to life.

I’ve had the privilege of working in various disciplines.

Creative Operations Director

  • Define the vision, strategy, and roadmap for concert marketing products and capabilities

  • Translate product strategy into detailed requirements

  • Develop timelines, prioritize tasks, plan resources, identify risks and contingency plans

  • Help grow and evolve stakeholder teams by operationalizing workflows

Program Manager

  • Collaborate with key partners to define GTM plans & execute XFN campaigns

  • Support the interconnectedness of all functions & geographies of the business

  • Ensure processes supports effective communication & collaboration

  • Develop timelines, prioritize tasks, plan resources, identify risks & contingency plans

Sr. Creative Production Manager

  • Produced high-volume internal & partnership digital campaigns­­

  • Managed the external production agency’s tasks & project deliverables

  • Ensured consistency of design guidelines across all channels & brand touchpoints

Sr. Product Lead

  • Lead digital product lifecycle from rule configurations through launch

  • Managed creative production development & deployment of digital onsite assets

  • Developed and maintained roadmaps that visually communicated product strategy

Creative Operations Lead

  • Partnered with Marketing, Creative & Brand stakeholders to help define quarterly OKRs

  • Authored content for weekly & monthly paid subscriber emails and e-newspapers

  • Worked closely with Design to ensure digital-specific expression of the brand was cohesive with the broader, cross-channel vision

Seem like a good fit? Let’s get to know each other better.

Work experience continued.

  • Assembled & supervised creative studio team’s workload & asset delivery

  • For 2 regional offices, served as chief liaison between the creative team & internal clients

  • Maintained quality & best practices for global marketing campaigns­­­

  • Evolved business workflows that reduced departmental spending by 15%

  • Controlled department budget of $4M

Director of Production

Sr. Production Manager

  • Oversaw 200+ weekly marketing campaigns for several educational fields of study

  • Gathered bids & negotiated new vendor deals that saved $5K monthly

  • Worked with Creative & User Acquisition teams to generate new ideas

  • Ran ideation sessions & introduced more efficient formats of brainstorms

  • Directed a team of designers, copywriters, QA & programmers

But wait, there’s more…

 

MY WORK HAS BEEN FEATURED in Where Women Create magazine, and in the monthly digital subscriptions newsletters for the Los Angeles Times and Chicago Tribune.

WHEN I’M NOT WORKING YOU MIGHT FIND ME making fruit jams, binge-watching Breaking Bad, food and product photography, designing cool graphic t-shirts and making ideas happen.

 

And…

Some of the books you can find on my shelf.

 
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